CHAPTER 2
Sales Design Thinking to Solve Your Quota Problem
I climbed the subway stairs, transitioning from the cool, dank odor of the Seventh Avenue line into the sunlight and fresh exhaust of a sweltering May afternoon in New York. It was 1980-something, and I was in the middle of my design school education, excited about my first internship in the city—which I actually still needed to land. We didn’t have the Internet. We didn’t even have email. Back then, the practice was to send letters with résumés to prospective employers and hope they would read them and give you an opportunity to have a portfolio review. That was what designers called ...
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