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R Data Analysis Projects
book

R Data Analysis Projects

by Mark Hodnett, Gopi Subramanian
November 2017
Beginner to intermediate
366 pages
7h 59m
English
Packt Publishing
Content preview from R Data Analysis Projects

Weighted association rule mining

You were able to provide recommendations to the retailer to design his cross-selling campaign. As you discuss these results with the retailer, you are faced with the following question:

Our output up until now has been great. How can I add some additional lists of products to my campaign?

You are shocked; the data scientist in you wants to do everything empirically. Now the retailer is asking for a hard list of products to be added to the campaign. How do you fit them in?

The analysis output does not include these products. None of our top rules recommend these products. They are not very frequently sold items. Hence, they are not bubbling up in accordance with the rules.

The retailer is insistent: "The products ...

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Publisher Resources

ISBN: 9781788621878