It is not the strongest that survives, nor the most intelligent, but the one most responsive to change.
Charles Darwin
This book aims to explore the SoLoMo experience in digital marketing. SoLoMo is a marketing approach in which Social, Local, and Mobile converge. Back in the 1960s, marketers’ job was quite straightforward. All they had to do was to come up with an informative, catchy advertisement and place it on the media (TV, radio, press, outdoor). Mom and dad would watch the advertisement to decide whether they needed to buy this product or not. Many years later, in the 1990s, marketers were already the experts in launching campaigns, conceptualizing the importance of the strong message that builds brands. People loved the branding. ...
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