In this chapter you will read:
• Why SoLoMo consumers are social
• Their characteristics of social behavior
• About new trends in social engagement such as social search, visual search, content marketing, and social commerce
• How Twitter, Facebook, and Instagram function as entry points to purchase
• About social entertainment as expressed by the YouTube community, product reviews, home videos, song covers, thumbs up, thumbs down, likes, and dislikes
• How to use collective coupons from deal sites (i.e., Groupon)
• How to seek recommendations through social networks
• A case analysis
Introduction
AdWeek provides an introduction that underlines the inescapable importance of social ...
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