In this chapter you will read:
• Why SoLoMo consumers are local
• Their characteristics of local behavior
• About Geosocial networking
• New trends in GeoLocation services
• How to use GeoSocial applications
• About online payments
• How to use coupons
• How to use beacons
• About the benefits of geolocation services
Introduction
Firms need to think Local. Of course, national brands have a bigger budget to spend than what a small business has, but consumers nowadays look for local businesses that can fix their problems and fill their needs. Affinity and proximity create the kind of top-of-mind awareness that drives sales and create a guaranteed success. In this chapter the ...
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