O'Reilly logo

R: Unleash Machine Learning Techniques by Cory Lesmeister, Brett Lantz, Dipanjan Sarkar, Raghav Bali

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Example – filtering mobile phone spam with the Naive Bayes algorithm

As the worldwide use of mobile phones has grown, a new avenue for electronic junk mail has opened for disreputable marketers. These advertisers utilize Short Message Service (SMS) text messages to target potential consumers with unwanted advertising known as SMS spam. This type of spam is particularly troublesome because, unlike e-mail spam, many cellular phone users pay a fee per SMS received. Developing a classification algorithm that could filter SMS spam would provide a useful tool for cellular phone providers.

Since Naive Bayes has been used successfully for e-mail spam filtering, it seems likely that it could also be applied to SMS spam. However, relative to e-mail spam, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required