Chapter 7. Innovation life cycle

Thus far we have discussed how to release both time and money to invest in innovation. We have discussed innovations at the verge and approaches for picking a strategy that will set you apart from the competition. My hope is that you will take these ideas and make a difference tomorrow.

But you can't rely on what Geoff Moore would call a "one-trick pony." You need a conveyor belt of new offerings that ensure you always stay ahead of the herd. Armed with the previous insights, this should help your organization grow, evolve, and remain prosperous in the medium to long term. Geoff has helped many organizations make the transformation. The key is understanding the "innovation life cycle" and the forces that suboptimize ...

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