Radical Product Thinking

CHAPTER 4

STRATEGY

Connecting the Why with the How

Now that you’ve clearly articulated your vision, you need a product strategy to identify how you’ll achieve this vision. The story of microcredit illustrates the importance of connecting your vision to your product strategy.

In 2006, economist Muhammad Yunus and Grameen Bank shared the Nobel Peace Prize for pioneering microcredit with the vision that it would eliminate poverty. But as microcredit was commercialized beyond Grameen Bank, studies in recent years show mixed results. Not only was the take-up of microcredit lower than expected, but even for those who took the loans, the effects weren’t transformative in alleviating poverty. What went wrong? The vision around eliminating poverty was ...