Radical Product Thinking

CHAPTER 5

PRIORITIZATION

Bringing Balance to the Force

To build vision-driven products, you’ve defined a clear vision and a strategy. Prioritization is how you can infuse your vision in your everyday decision-making.

In making everyday decisions, you’re intuitively balancing your long-term goals against short-term needs. If you worked purely in pursuit of the long-term vision without acknowledging the reality of survival, you may not survive long enough to make progress toward your destination. On the other hand, in the absence of a clear long-term purpose, your short-term goals, typically profitability and business needs, would become the sole focus. Building vision-driven products requires balancing progress toward the vision while dealing ...