CHAPTER 6

EXECUTION AND MEASUREMENT

Taking Action (Finally!)

To build vision-driven products, we must ensure that our vision and strategy are closely tied to our everyday actions and how we measure success. The story of Nack illustrates how products can go awry when the vision becomes disconnected from tactics and how we can stay vision-driven using the RPT approach to execution and measurement.

I first met Nack’s founder, Paul Haun, over coffee when he told me about his company with his characteristically infectious enthusiasm. Haun started Nack determined to spread kindness around him through “random acts of coffee.” He was inspired by the tradition of “suspended coffee” that started in Italy, where you’d buy one coffee and pay for two—the ...

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