Radical Product Thinking

CHAPTER 7

CULTURE

Radical Product Thinking Your Organization

To build vision-driven products, you need a culture that maximizes intrinsic motivation in employees. In their everyday work, employees repeatedly face the choice of taking shortcuts or putting in more effort; they have to choose between accumulating vision debt and investing in the vision. Motivated employees are more likely to invest in your collective vision.

While the importance of motivated employees is clear, the problem with organizational culture is so pervasive that according to a 2019 Gallup study that surveyed over 12,600 full-time employees, 76 percent of employees reported experiencing burnout on the job at least sometimes, and 28 percent said they felt burned out “very ...