7
TRUST
Appealing to Our Most Radically Human Instinct
Never have people been more alert—in a more deeply personal way—to matters of trust. Throughout the coronavirus pandemic, virtually every individual in the world had to gauge how much they trusted every other individual they came in contact with, including members of their own families. Masks—and their absence—became visible signs of how much others could be trusted to care about one’s welfare.
From this human center, concerns rippled outward to businesses and institutions. How much trust could be placed in the Covid-related practices of restaurants, retailers, theaters, hotels, airlines, museums, schools? What about vaccines and vaccine makers? Meanwhile, trust was being eroded by public ...
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