Cues and links
The information needed to accompany a recorded interview or other programme insert has two quite separate functions. The first is to provide studio staff with the appropriate technical data. The second is to introduce the item for the listener so that it makes sense in its context.
The general rules concerning cue material – to be interesting, to grab the listener and to be informative – apply equally to the links between items in a sequence programme and to the introductory announcements given to whole programmes.
Information for the broadcaster
Before a recorded programme or item can reach the air, the producer, presenter or studio operational staff require certain information about it. Typically known as an ‘audio label’, ...