O'Reilly logo

Radio Production, 5th Edition by Robert McLeish

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

12

Listener participation

Radio is not a good medium by itself for establishing a genuine two-way contact. Listeners may feel that the broadcaster comes into their home and they may even get the impression that they know an individual presenter. However, this is at best a substitute companionship rather than a genuine personal interaction. The broadcaster/listener relationship – or perhaps that of the station/listener – can be made more real through the broadcaster's ability to allow and encourage listeners to take part in the programme-making activity. This can go much further than the phone-in of the last chapter, for there are many ways of stimulating such involvement, extending its obligations as a public servant. But this should not be ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required