If you put ‘media ethics’ into an Internet search engine such as Google, you are likely to be confronted by nearly 4 million results. Such is the concern, interest and serious intent of the overwhelming number of the world’s journalists and broadcasters that there is a right and a wrong way of going about these things, that the practicality of ‘truth’ is paramount, and that a properly informed public is a highly desirable objective. This leads to a widespread continuing debate to codify best practice in achieving these ends. These sets of rules, standards and Codes of Practice regulate how journalists do their work and are far from theoretical ideas. They are the practical application of a series of ethical principles – generally defined ...

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