BASIC RADIO REALITIES
The focus of this book primarily is programming. That is the product we sell and where the creative process is called upon to generate profit-making ideas. It’s also the part of the industry where I have spent my entire career. It is important to remember that programming interfaces with every other department in the radio station, usually on a daily basis. Therefore, it is as important to view those other departments from a programming perspective. Knowledge of each of the interdependent departments of a radio station is very important, but having actually to hold a position within those departments is not required. As we mentioned in the beginning of the book, so little has been written about programming ...