PROMOTIONS

7

PROMOTIONS DESIGNED AROUND THE LISTENERS

I started as a listener and I think that most of the best broadcasters that I’ve ever worked with over many years have been people who started by being intent listeners to radio. They studied radio, they listened to radio stations, they had their favorite DJs, they went to station promotions, they played station contests, and they knew when the new music was coming out. Much like other kids may have collected model planes or toy soldiers or played Little League, many of us who got our early starts in radio started by being great listeners. So whatever impact radio has on people, primarily the listeners, is due to how effectively we can create a product for which they give us their time and ...

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