So now we’ve gotten through the fourth edition of our book. A few years ago, when I was preparing the second edition, there were several issues I wanted to address, but they didn’t seem to fit into any of the other chapters. In the interest of getting them down in writing and in being consistent with the expression of my feelings throughout this book, it became clear that I needed to establish a chapter just for them. So here it is, newly revised for the fourth edition. Let me just step up on this soapbox … now, where was I?


Don’t Believe in Proverbs

Although we broadcasters often think of ourselves as great ...

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