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Radio's New Wave by Michele Hilmes, Jason Loviglio

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6

LISTENING TO RACE AND MIGRATION ON CONTEMPORARY U.S. SPANISH-LANGUAGE RADIO

Dolores Inés Casillas

 

 

 

Latino listeners in California’s central coast area faithfully tune and call into Radio Bronco’s popular mid-morning personality, Lupita Rodriguez.1 Located on the 107.7 FM dial, Lupita hosts a local call-in show called El Bazar (meaning: marketplace or second-hand shop).2 For a fast-paced two hours, El Bazar offers callers the opportunity to broadcast their services, sell lightly used wares, or rent out rooms or appliances.3 For instance, a July 2010 episode featured the following on-air listings voiced by callers themselves: Ramiro sells both a refrigerator and a PlayStation PSP; Theresa offers excellent childcare on the Eastside; Fernando ...

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