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Radio's New Wave by Michele Hilmes, Jason Loviglio

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9

EL OCTOPUS ACÚSTICO

Broadcasting and Empire in the Caribbean

Alejandra Bronfman

To think about radio in the 1940s Caribbean is to comprehend multiple technologies, listening practices, networks, and audiences in which both domestic and transnational negotiations played a part. In Havana, listeners might tune in to one of dozens of stations from the moment they woke up until deep into the night. They could choose news or they might wait to hear about the love affair on their favorite telenovela. On certain days they might enjoy the strains of a new band or singer, or the voice of a politician making a bid for their loyalty. Ads brought them into a world in which they would be persuaded that Colgate or Palmolive existed to make their lives better. ...

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