We are all salesmen everyday of our lives. We are selling our ideas, our plans, our enthusiasms to those with whom we come in contact
—Charles M. Schwab
Think of rain makmaking as a metaphor for money, it is the highest form of new business development that can provide a business with a distinct competitive advantage in a crowded marketplace.
If you want to train, coach, and develop your professionals into rain makers, it helps to know and understand what a rain maker is and what they do. A rain maker is a person who generates revenue and profits by bringing new business.
The term rain maker dates back to the Native American Indians, who practiced dancing to encourage rain for the necessary crops, particularly ...
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