CHAPTER 2

Myths That Stall Promising Careers?

If a cat sits on a hot stove, that cat won’t sit on a hot stove again. That cat won’t sit on a cold stove either. That cat just doesn’t like stoves.

—Mark Twain

Just like the cat that won’t sit on a stove again, there are myths and false beliefs that many professionals hold about marketing and selling that are holding them back from reaching their full potential as rain makers.

The legendary Ben Feldman regarded as one of the greatest salesmen in the world, the equivalent of a Michael Jordan in selling. He was written up in the Guinness Book of World Records for his accomplishments. He was a high school drop-out who commenced his selling career as a ten dollar a week egg salesman and was rejected ...

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