Many remain unskilled by finding fault with their tools
—Gerard Nierenberg
Every business consists of three elements, products, services, and relationships. Products are tangible purchases such as a car, television, or book. Services are intangible purchases, such as a warranty, membership or advice. Relationships are intangible purchases that are on trust, your brand, image, and reputation.
Rain makers understand their products and services are commodities where price is often the determining factor. They focus on ensuring their products and services are competitive enough to meet the needs of their markets, and instead focus the bulk of their time and energy on developing superior relationships that ...
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