CHAPTER 10

Setting and Achieving Big Goals

Not failure, but low aim, is a crime.

—Ernest Holmes

Rain making is about execution focusing on the right task and activities that bring in new business and retain customers. Success is achieved from setting big goals that propel your business and career forward. Many professionals process the capabilities to become effective rain maker, only few, however, actually succeed.

Financial services author David Mullins Jr. has noted that of the 20 percent of advisors who survive the first two years, only 5 percent ever reach the top of their game. This is consistent with other professional service business that I have researched and worked with. There are two reasons for so few professionals reaching the ...

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