Selling is the oldest profession in the world and a critical fundamental for a successful business. Every service business needs people who are able to generate leads, convert those leads into new customers who will remaining loyal advocates for many years.
Once upon a time, to generate new business could hire a salesperson, provide a telephone and the yellow pages to generate appointments. When we needed to purchase a product or service, the salesperson was the source of all the knowledge. For example, when you contacted an insurance company to purchase coverage for your house and car, you were directed to your local neighborhood broker who was the source of all the knowledge. When you wanted to travel, you contacted a local travel ...
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