Raindance Producers' Lab Lo-To-No Budget Filmmaking, 2nd Edition

15 Preparing the Marketing Plan

 

 

IF ONE LIVES AND WORKS as a filmmaker in Europe, the entire filmmaking process, from start to finish, is described as falling into three stages, although many new filmmakers neglect the third:

figure 15.1 Pre-production, production and marketing

This is one hundred per cent accurate. It describes the filmmaking and marketing process in chronological order: in pre-production one develops the script and finds the cast, in production the film is shot and edited and at the marketing stage the film is promoted and sold. Independent filmmakers describe the progress of their projects in this way as well.

In Hollywood, ...