14   Pitching


WHEN SOMEONE ASKS you what your screenplay is about, and you tell them, you are verbally pitching your script to them. If they ask you for a written summation – a treatment – you are submitting a written pitch.

The word ‘pitching’ is really a misnomer as it conjures up visions of a snake-oil salesman peddling questionable wares to an unsuspecting public. But if you took pitching out of the film business, the entire industry would collapse. Every movie ever made was made as a result of pitching. And the film industry is a people business, which means that your communication skills are very important.

In the film industry, pitching is the process which you as a writer, director or producer, use in order to impart your passion for ...

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