STEP 1get clear on your goals and values
Before you start to raise money, you need to get really clear on your goals and values. If you don’t design your capital raising strategy with your goals and values in mind, you run the risk of raising money in a way that will require you to sacrifice what is most important to you.
Don’t just take it from me. Here is some advice from Greg Steltenpohl, founder of Odwalla Inc. juice company, in a speech he gave in 2013:
Us entrepreneurs don’t think nearly enough about the decision of who you get in bed with with the money. You put some real thought into who you partner with, but when it comes time to go get the money, you just want the money, and you’re so happy that someone believes in you that you take ...
Get Raise Capital on Your Own Terms now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
