STEP 2identify the right investors for you

As discussed in part 1, when people picture an investor, many imagine a middle-aged white man in a suit or the standard Silicon Valley uniform—khakis and a button-down shirt. I have a colleague who calls investors “the suits.”

This is not at all an accurate picture of the typical investor. In fact, there is no such thing as a “typical investor.” Investors are so diverse that it is impossible to generalize about them.

We will, though, talk about general categories of investors and the various kinds of relationships you can have with them so that you can get clear on which investors are right for you.


The reason that so many people picture someone in a suit when thinking about the typical ...

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