STEP 3design your offer

Now is the time to figure out how you want to compensate investors. In other words, how will your investors get their money back plus something additional to compensate them for parking their money with you? In legal terminology, what kind of security will you be offering?

Many business owners go to their lawyer or advisor and ask for help raising money from investors. Often, the lawyer or advisor will hand them something called a convertible note and tell them to go out and offer this to their investors.

A convertible note is one type of security that you can offer, but there are numerous other options. You should never start offering an investment opportunity (i.e., security) to potential investors without first understanding ...

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