STEP 6address obstacles head on

If you’ve worked through the first five steps, you should be more than ready to go out and start talking to investors.

Having worked with clients raising capital for over ten years, I have noticed a phenomenon that happens sometimes when everything they need is in place. All of a sudden, obstacles of all kinds start popping up, and somehow days go by without a single investor conversation.

I have seen entrepreneurs take far longer than may have been necessary to reach their fundraising goals because they kept finding excuses to avoid actually going out and asking for investment. Fears and doubts often are what underlie these excuses.

I believe that you can address most of the obstacles that come up during the capital ...

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