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FIRST THINGS FIRST: THEY HAVE TO TRUST YOU

Think paradigm shift . . . game changer . . . a new idea or piece of data that completely changes the board. Once you know it and completely digest it into your thinking, you never view the subject in the same way again. This chapter presents one of those ideas that will powerfully shift your thinking.

Gallup Says So

Two Gallup studies take the lead. Gallup continually monitors employee engagement in many countries, and its data for the U.S. is very discouraging on two fronts. First, employee engagement has barely budged since 2000. When one considers the changes in our country during that time—the impact of 9/11, what we hope is a worst-in-a-lifetime recession, periodic strong economies, war and ...

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