Chapter 16 Issues of Organizational Adoption
Contextual Design helps you use customer data to produce the right design for your company. Contextual Design is also encouraging organizations to make decisions about system direction and redesigned work practice based on how real people work and live. If you have customer data, you can make decisions, you will not get bogged down in arguments, and you will have a story for your market message.
If you have processes that tell you how to collect and use customer data to produce designs, working together in cross-functional teams quickly is possible. Rapid CD processes help you get data into your design processes in as little as two to four weeks. Add on time to do some redesign and prototyping and ...
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