APPENDIX B

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Build a Basic Dashboard

We’ve taught entire courses on how to design and build dashboards in Tableau over multiple days, so the topic can be quite complex. This appendix explains the basic functionality so you can get started. For more advanced dashboards, visit www.Freakalytics.com/examples.

DashboardAudience—VP of sales at a cheese maker that sells to the public and to gourmet retailers

Overall Objective of Dashboard Sales updates for monthly review by sales VP

The sales VP has four questions:

  1. What are sales by state?
  2. What were sales by customer contact method in 2013 compared with 2012?
  3. What are the actual sales by item vs. the ...

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