CHAPTER2

Why This Matters: The Increased Yearning for Purpose and Meaning at Work

By not understanding what their employees are running from, and what they might gravitate to, company leaders are putting their very businesses at risk.

DeSmet et al.

in McKinsey Quarterly, September 2021

Why does rapidly increasing employee engagement matter? What current issues that trouble the sleep of senior leaders are we offering new insights into? Let’s examine these now.

As I write, survey after survey reveals employees wanting their work to provide more than just a wage or a career. Employees want their values to be reflected in their work and to have a purpose beyond organizational success.

Alongside this yearning for purpose there are opposite developments ...

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