Rapid Realignment: How to Quickly Integrate People, Processes, and Strategy for Unbeatable Performance

SIXSocial Media as an Alignment Tool

How Walmart uses social media for internal alignmentCapturing the voice and ideas of customers at Starbucksand LEGO“Democratized” innovationCreating buzz for the Ford Fiesta

When we wrote our first book on alignment, the term social media had barely entered the lexicon. Since then it has become a part of contemporary life, both personal and professional. Some people are hooked on it. From our perspective, social media has given us a powerful new approach to rapidly realigning an organization’s strategy, processes, people, and customers in the face of constant changes. We see its emergence as a paradigm shift in communications.

Historically, management relied on one-way, hierarchically directed communication. ...