SEVENCulture: The Secret Sauce

Why culture mattersA workable definitionHow changed behavior can alter attitudes, beliefs, and valuesUsing a culture dig to uncover a company’s cultureThe leader as culture architect in chief

Culture is always with us, like the air we breathe, yet we are seldom conscious of it and many people can’t put a finger on it. If asked to describe the culture of our country or our organizations, we struggle to find the right words, yet we know that culture exists and that it matters.

For some companies, culture is a source of strength and competitive advantage. It’s their secret sauce. Google, Procter & Gamble, and Apple, for instance, have cultures that foster the consumer-centricity and innovativeness that keep them ...

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