Book description
If you want to create solutions that really provide value, the first step is to understand your customer’s experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi-fidelity visualizations, that need not be the case. In this report, author Jim Kalbach explains how teams in your organization can co-create these diagrams in only a couple of weeks.
Product and brand managers, marketing specialists, and business owners will learn the importance of mapping, along with general processes for creating customer experience diagrams. Whether you know these diagrams as customer journey maps, experience maps, service blueprints, or something else entirely, this report provides specific techniques for accelerating each stage of map creation. You’ll learn how to:
- Initiate: define the scope, focus, and structure of your project, as well as how you intend to use the map
- Investigate: learn rapid techniques for conducting the internal and external research you need to create your diagram
- Illustrate: help others visualize the experience and find a common understanding
- Align: use workshops to evaluate the mapping effort and produce actionable ideas
Publisher resources
Product information
- Title: Rapid Techniques for Mapping Experiences
- Author(s):
- Release date: January 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491971215
You might also like
book
Designing Data-Intensive Applications
Data is at the center of many challenges in system design today. Difficult issues need to …
book
Head First Design Patterns, 2nd Edition
You know you don’t want to reinvent the wheel, so you look to design patterns—the lessons …
book
Software Engineering at Google
Today, software engineers need to know not only how to program effectively but also how to …
book
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The missing manual on how to apply Lean Startup to build products that customers love The …