Chapter 1

What This Book is About and What It is Not

Ingo Mierswa

Rapid-I, Dortmund, Germany

1.1 Introduction

Today, analytics is a very important topic and affects practically all levels in modern organizations. Analytics is also used by many data-driven researchers. Data is collected and analyzed, and the results of this analytical work either prove our hypothesis or delivers new insights.

When we talk about analytics in this book we are referring to what many call “advanced analytics”. This field includes technologies known from statistics as well as from computer science. Isn’t this just statistics done by computers then? By far not! Statistics often deal with the question if a hypothesis can be proven by a statistical test using a small ...

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