Chapter 8

Basic Association Rule Mining in RapidMiner

Matthew A. North

The College of Idaho, Caldwell, Idaho, USA

8.1 Data Mining Case Study

Consider the hundreds, even thousands of products you can buy at your local grocery store. These items are often life-sustaining; almost every person on Earth nowadays relies on grocery stores for food and other household necessities. Because of this reliance, we have developed a certain expectation that our grocery stores will have what we need, when we need it, and for the most part, grocery stores around the world are successful in meeting this expectation. But, how do our grocery stores know which items to stock on their shelves, which items to direct our attention to in their marketing, which items ...

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