Page numbers in italics indicate figures or tables.
A. C. Nielsen Company 29–30, 30, 31; see also Nielsen
AAAA (American Association of Advertising Agencies) 21, 23, 263
AA (Audience Appreciation) data 264
ABC network 34, 34–5, 221–2, 222
A/B testing 73
accidental samples 268
Action for Children’s Television (ACT) 246
active audience 94, 95–6, 263; see also least objectionable program (LOP); passive audience
active/passive (A/P) meters 68, 264
AD (audience deficiency) 264
ADI (Area of Dominant Influence) 263
adjacency 263
ADS (alternate delivery systems) 183
Advertiser Looks at Radio, The (Crossley) 21
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