CHAPTER 2
JUMP-STARTING YOUR DIGITAL PRESENCE
As I mentioned, right now as I’m writing this book, I’m also embarking on my other most ambitious entrepreneurial project to date: I’m launching a one-stop-shop website, MessyBun.com, that allows people to record, edit, and distribute podcasts they have created. I’ve never worked on such a large project without the security of an established company behind me before—and sometimes it feels like there is so much of a learning curve.
So for now, if you’re feeling overwhelmed with a lack of digital know-how, I get it. The feelings I have when I’m trying to figure out how to choose what features to roll out with first or how to evaluate different partner options or how to spend advertising dollars mimic ...
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