CHAPTER 7
THE EMAIL TEMPLATE OF YOUR DREAMS
When I first starting Reaching Out, I would labor over each email. Now I could write a Reach Out email in my sleep; the template I describe below is second nature. And when I think I’ve written a particularly good Reach Out email or I receive an email with myself as the Target that catches my eye, I save a copy of it in a Google doc titled “Favorite ROs.” That way when I need some inspiration or am a little stuck, I head over there to see if I can gather some ideas. In that doc is also where I save the best one-paragraph description of what Messy Bun is; it serves as an easy reference when I’m emailing Targets about that project.
So if you’re feeling stuck on how to actually compose an amazing Reach ...
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