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Prime-Time Drama

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In May 1990, Brandon Tartikoff, president of NBC Entertainment, and Jeff Sagansky, president of CBS Entertainment, said that a main goal of their networks for the coming season was to create original programs with new formats.1 In July 1990, “Northern Exposure” (CBS, 1990–1995) took to the air. The basic premise of “Northern Exposure” was tied to the city mouse-country mouse theme: An urbane young doctor, born and bred in New York City, is forced to serve as the only physician in an isolated Alaskan town in order ...

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