September 2014
Beginner
192 pages
6h 2m
English
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Lesson Seven:
The Brand’s in Your Hands
What every copywriter needs to know about the B word
Rock paintings from “The Cave of the Hands” in Santa Cruz, Argentina. For the makers, their hand was literally their brand.
Without an appealing personality expressed in appropriate language, even the strongest brand will struggle to create an emotional connection with its audience. This matters because only one brand can be the cheapest; the rest have to find some other way of capturing their audience’s attention and earning their affection. Good writing is a great way of doing exactly that.
What do we mean by “brand”? It’s not as obvious as it sounds. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.