High Creativity Versus Low Creativity: What Makes the Difference?

Teresa M. Amabile and Sharon J. Sensabaugh

Take a moment to scan your memory, reviewing the past few years of your work experience. Try to identify an example of high creativity—an instance where you or your team succeeded in developing a creative, innovative idea. What was the context? How did it happen? Think of anything that might have made the difference between this and other, less creative events, in terms of the people involved and in terms of the work environment. Now identify an example of low creativity from your work experience—an instance where a creative, innovative solution was needed but it just never happened. Again, what was the context? How did it happen? What ...

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