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Readings in Innovation by David A. Hills, Stanley S. Gryskiewicz

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Visioning: Building Pictures of the Future

Robert M. Burnside

In many organizations today people feel isolated and overwhelmed by complexity; they have no clear sense of the future and cannot, consequently, see the meaning of what they do. These problems can be addressed by a process called visioning, in which a picture of the future is created. Although visioning techniques vary, they all have one thing in common—they are fundamentally nonverbal, relying on visual images as a basic element. Because it allows one to think in a way that avoids the constraints associated with language in an organizational context (its tendency to be mechanical, analytical, and thus emotionless), the process can be liberating and creative and may thereby address ...

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