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Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

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Chapter 13. WHAT ARE YOU WAITING FOR? START FIRING ALREADY!

What is there to say about firing?

You have an idea for a new product. You have asked the seven "get ready" questions. The idea is good. You and your team are excited about it. You have established realistic sales targets and have halved, and halved again, your anticipated returns. Everything looks encouraging. Everyone knows his responsibilities. You've even written a short business plan that you can refer to, if you need to, later on. Now it's time to launch the thing. So what's there to talk about?

Nothing. Except if ...

Except if ... after you are ready, something unexpected happens—a family problem, a business issue, some little chores that you have to take care of before you start.

TWO REASONS WHY MOST GOOD IDEAS NEVER GET IMPLEMENTED

There are two reasons why most good business ideas and good product ideas never get off the ground. They are:

  1. A desire for perfection

  2. Little chores

The first one, I've talked about: the need to get everything right before getting started. I can't tell you how many times I've seen exciting ideas for new business and product ideas linger and eventually die on the development vine while the people who championed them tried to fix every potential problem they—or anyone else they talked to—could think of.

The nothing-less-than-perfect attitude has been the theme of many success stories, but it is exactly the wrong notion to have in your head when it's time to launch a new product or business. When ...

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