2 The Nike Syndrome
Marketing Myth #2: We’ll pay for marketing when we can afford it.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
—Seth Godin, author
Roughly half a million people become entrepreneurs every month in the U.S. alone.1 According to the U.S. Bureau of Labor Statistics (BLS), 20% of startups fail during the first two years, 45% during the first five years, and 65% during the first ten years.
You want your company to be among the ones to beat the odds, to be the 55% that make it to year five and beyond. Marketing—from ...
Get Ready, Launch, Brand now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
