CHAPTER 2
Build Your Ripples of Influence
Creating a movement requires that you build a series of ever expanding circles of change—adjustments in how people think, act, and see the world. Think of it as drops of water falling one by one into a large pool. The first drop causes a disturbance on the surface that ripples out. Then another drop begins a second circle inside the first one. As that expands, a third takes its place.
As each circle grows and expands, other drops create more and more ripples until the entire pool is a swirl. All the drops, taken together, have an impact far beyond what could initially be extrapolated from the size of any ...
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